diff --git a/Makefile b/Makefile
index 2223f9702..57af7b8db 100644
--- a/Makefile
+++ b/Makefile
@@ -6,6 +6,9 @@ SCRIPTS = $(CURDIR)/scripts
 export PKG_VSN ?= $(shell $(CURDIR)/pkg-vsn.sh)
 export EMQX_DESC ?= EMQ X
 export EMQX_CE_DASHBOARD_VERSION ?= v4.3.0-beta.1
+ifeq ($(OS),Windows_NT)
+	export REBAR_COLOR=none
+endif
 
 PROFILE ?= emqx
 REL_PROFILES := emqx emqx-edge