diff --git a/apps/emqx_management/src/emqx_management.appup.src b/apps/emqx_management/src/emqx_management.appup.src
index 9454d25b4..2843937f2 100644
--- a/apps/emqx_management/src/emqx_management.appup.src
+++ b/apps/emqx_management/src/emqx_management.appup.src
@@ -1,23 +1,26 @@
-%% -*-: erlang -*-
+%% -*- mode: erlang -*-
 {VSN,
  [ {"4.3.2",
     [ {load_module, emqx_mgmt, brutal_purge, soft_purge, []}
+    , {load_module, emqx_mgmt_api_data, brutal_purge, soft_purge, []}
     ]},
    {<<"4.3.[0-1]">>,
     [ {load_module, emqx_mgmt_data_backup, brutal_purge, soft_purge, []}
     , {load_module, emqx_mgmt_cli, brutal_purge, soft_purge, []}
     , {load_module, emqx_mgmt, brutal_purge, soft_purge, []}
+    , {load_module, emqx_mgmt_api_data, brutal_purge, soft_purge, []}
     ]},
    {<<".*">>, []}
  ],
- [
-   {"4.3.2",
+ [ {"4.3.2",
     [ {load_module, emqx_mgmt, brutal_purge, soft_purge, []}
+    , {load_module, emqx_mgmt_api_data, brutal_purge, soft_purge, []}
     ]},
    {<<"4.3.[0-1]">>,
     [ {load_module, emqx_mgmt_data_backup, brutal_purge, soft_purge, []}
     , {load_module, emqx_mgmt_cli, brutal_purge, soft_purge, []}
     , {load_module, emqx_mgmt, brutal_purge, soft_purge, []}
+    , {load_module, emqx_mgmt_api_data, brutal_purge, soft_purge, []}
     ]},
    {<<".*">>, []}
  ]
diff --git a/apps/emqx_management/src/emqx_mgmt_api_data.erl b/apps/emqx_management/src/emqx_mgmt_api_data.erl
index 83b8d0e28..e389a1313 100644
--- a/apps/emqx_management/src/emqx_mgmt_api_data.erl
+++ b/apps/emqx_management/src/emqx_mgmt_api_data.erl
@@ -110,7 +110,8 @@ get_list_exported() ->
 import(_Bindings, Params) ->
     case proplists:get_value(<<"filename">>, Params) of
         undefined ->
-            minirest:return({error, missing_required_params});
+            Result = import_content(Params),
+            minirest:return(Result);
         Filename ->
             case proplists:get_value(<<"node">>, Params) of
                 undefined ->
@@ -127,11 +128,11 @@ import(_Bindings, Params) ->
     end.
 
 do_import(Filename) ->
-    FullFilename = filename:join([emqx:get_env(data_dir), Filename]),
+    FullFilename = fullname(Filename),
     emqx_mgmt_data_backup:import(FullFilename, "{}").
 
 download(#{filename := Filename}, _Params) ->
-    FullFilename = filename:join([emqx:get_env(data_dir), Filename]),
+    FullFilename = fullname(Filename),
     case file:read_file(FullFilename) of
         {ok, Bin} ->
             {ok, #{filename => list_to_binary(Filename),
@@ -145,7 +146,7 @@ upload(Bindings, Params) ->
 
 do_upload(_Bindings, #{<<"filename">> := Filename,
                        <<"file">> := Bin}) ->
-    FullFilename = filename:join([emqx:get_env(data_dir), Filename]),
+    FullFilename = fullname(Filename),
     case file:write_file(FullFilename, Bin) of
         ok ->
             minirest:return({ok, [{node, node()}]});
@@ -153,18 +154,33 @@ do_upload(_Bindings, #{<<"filename">> := Filename,
             minirest:return({error, Reason})
     end;
 do_upload(Bindings, Params = #{<<"file">> := _}) ->
-    Seconds = erlang:system_time(second),
-    {{Y, M, D}, {H, MM, S}} = emqx_mgmt_util:datetime(Seconds),
-    Filename = io_lib:format("emqx-export-~p-~p-~p-~p-~p-~p.json", [Y, M, D, H, MM, S]),
-    do_upload(Bindings, Params#{<<"filename">> => Filename});
+    do_upload(Bindings, Params#{<<"filename">> => tmp_filename()});
 do_upload(_Bindings, _Params) ->
     minirest:return({error, missing_required_params}).
 
 delete(#{filename := Filename}, _Params) ->
-    FullFilename = filename:join([emqx:get_env(data_dir), Filename]),
+    FullFilename = fullname(Filename),
     case file:delete(FullFilename) of
         ok ->
             minirest:return();
         {error, Reason} ->
             minirest:return({error, Reason})
     end.
+
+import_content(Content) ->
+    File = dump_to_tmp_file(Content),
+    do_import(File).
+
+dump_to_tmp_file(Content) ->
+    Bin = emqx_json:encode(Content),
+    Filename = tmp_filename(),
+    ok = file:write_file(fullname(Filename), Bin),
+    Filename.
+
+fullname(Name) ->
+    filename:join(emqx:get_env(data_dir), Name).
+
+tmp_filename() ->
+    Seconds = erlang:system_time(second),
+    {{Y, M, D}, {H, MM, S}} = emqx_mgmt_util:datetime(Seconds),
+    io_lib:format("emqx-export-~p-~p-~p-~p-~p-~p.json", [Y, M, D, H, MM, S]).
diff --git a/apps/emqx_management/test/emqx_mgmt_api_SUITE.erl b/apps/emqx_management/test/emqx_mgmt_api_SUITE.erl
index bf3727ff5..2749edc15 100644
--- a/apps/emqx_management/test/emqx_mgmt_api_SUITE.erl
+++ b/apps/emqx_management/test/emqx_mgmt_api_SUITE.erl
@@ -553,6 +553,20 @@ t_data(_) ->
     application:stop(emqx_dahboard),
     ok.
 
+t_data_import_content(_) ->
+    ok = emqx_rule_registry:mnesia(boot),
+    ok = emqx_dashboard_admin:mnesia(boot),
+    application:ensure_all_started(emqx_rule_engine),
+    application:ensure_all_started(emqx_dashboard),
+    {ok, Data} = request_api(post, api_path(["data","export"]), [], auth_header_(), [#{}]),
+    #{<<"filename">> := Filename} = emqx_ct_http:get_http_data(Data),
+    Dir = emqx:get_env(data_dir),
+    {ok, Bin} = file:read_file(filename:join(Dir, Filename)),
+    Content = emqx_json:decode(Bin),
+    ?assertMatch({ok, "{\"code\":0}"}, request_api(post, api_path(["data","import"]), [], auth_header_(), Content)),
+    application:stop(emqx_rule_engine),
+    application:stop(emqx_dahboard).
+
 request_api(Method, Url, Auth) ->
     request_api(Method, Url, [], Auth, []).