diff --git a/apps/emqx/src/emqx_hooks.erl b/apps/emqx/src/emqx_hooks.erl
index 088bb4085..f056b754e 100644
--- a/apps/emqx/src/emqx_hooks.erl
+++ b/apps/emqx/src/emqx_hooks.erl
@@ -67,7 +67,7 @@
 %%   - The execution order is the adding order of callbacks if they have
 %%     equal priority values.
 
--type(hookpoint() :: atom()).
+-type(hookpoint() :: atom() | binary()).
 -type(action() :: {module(), atom(), [term()] | undefined}).
 -type(filter() :: {module(), atom(), [term()] | undefined}).
 
@@ -158,12 +158,12 @@ del(HookPoint, Action) ->
     gen_server:cast(?SERVER, {del, HookPoint, Action}).
 
 %% @doc Run hooks.
--spec(run(atom(), list(Arg::term())) -> ok).
+-spec(run(hookpoint(), list(Arg::term())) -> ok).
 run(HookPoint, Args) ->
     do_run(lookup(HookPoint), Args).
 
 %% @doc Run hooks with Accumulator.
--spec(run_fold(atom(), list(Arg::term()), Acc::term()) -> Acc::term()).
+-spec(run_fold(hookpoint(), list(Arg::term()), Acc::term()) -> Acc::term()).
 run_fold(HookPoint, Args, Acc) ->
     do_run_fold(lookup(HookPoint), Args, Acc).
 
diff --git a/apps/emqx_connector/src/emqx_connector_mqtt.erl b/apps/emqx_connector/src/emqx_connector_mqtt.erl
index a03c888d3..431e94b1e 100644
--- a/apps/emqx_connector/src/emqx_connector_mqtt.erl
+++ b/apps/emqx_connector/src/emqx_connector_mqtt.erl
@@ -89,12 +89,13 @@ drop_bridge(Name) ->
 %% When use this bridge as a data source, ?MODULE:on_message_received/2 will be called
 %% if the bridge received msgs from the remote broker.
 on_message_received(Msg, ChannelName) ->
-    emqx:run_hook(ChannelName, [Msg]).
+    Name = atom_to_binary(ChannelName, utf8),
+    emqx:run_hook(<<"$bridges/", Name/binary>>, [Msg]).
 
 %% ===================================================================
 on_start(InstId, Conf) ->
     logger:info("starting mqtt connector: ~p, ~p", [InstId, Conf]),
-    NamePrefix = binary_to_list(InstId),
+    "bridge:" ++ NamePrefix = binary_to_list(InstId),
     BasicConf = basic_config(Conf),
     InitRes = {ok, #{name_prefix => NamePrefix, baisc_conf => BasicConf, channels => []}},
     InOutConfigs = taged_map_list(ingress_channels, maps:get(ingress_channels, Conf, #{}))
diff --git a/apps/emqx_connector/src/mqtt/emqx_connector_mqtt_mod.erl b/apps/emqx_connector/src/mqtt/emqx_connector_mqtt_mod.erl
index 8b0aa5051..560500d3d 100644
--- a/apps/emqx_connector/src/mqtt/emqx_connector_mqtt_mod.erl
+++ b/apps/emqx_connector/src/mqtt/emqx_connector_mqtt_mod.erl
@@ -162,7 +162,7 @@ handle_publish(Msg, undefined) ->
 handle_publish(Msg, #{on_message_received := {OnMsgRcvdFunc, Args}} = Vars) ->
     ?LOG(debug, "publish to local broker, msg: ~p, vars: ~p", [Msg, Vars]),
     emqx_metrics:inc('bridge.mqtt.message_received_from_remote', 1),
-    _ = erlang:apply(OnMsgRcvdFunc, [Msg, Args]),
+    _ = erlang:apply(OnMsgRcvdFunc, [Msg] ++ Args),
     case maps:get(local_topic, Vars, undefined) of
         undefined -> ok;
         _Topic ->
diff --git a/apps/emqx_rule_engine/src/emqx_rule_engine_app.erl b/apps/emqx_rule_engine/src/emqx_rule_engine_app.erl
index 6b3b3061f..e9b71f89d 100644
--- a/apps/emqx_rule_engine/src/emqx_rule_engine_app.erl
+++ b/apps/emqx_rule_engine/src/emqx_rule_engine_app.erl
@@ -23,6 +23,7 @@
 -export([stop/1]).
 
 start(_Type, _Args) ->
+    ok = emqx_rule_events:reload(),
     emqx_rule_engine_sup:start_link().
 
 stop(_State) ->
diff --git a/apps/emqx_rule_engine/src/emqx_rule_events.erl b/apps/emqx_rule_engine/src/emqx_rule_events.erl
index 151af84f0..d030917ef 100644
--- a/apps/emqx_rule_engine/src/emqx_rule_events.erl
+++ b/apps/emqx_rule_engine/src/emqx_rule_events.erl
@@ -21,7 +21,8 @@
 -include_lib("emqx/include/logger.hrl").
 
 
--export([ load/1
+-export([ reload/0
+        , load/1
         , unload/0
         , unload/1
         , event_name/1
@@ -36,6 +37,7 @@
         , on_message_dropped/4
         , on_message_delivered/3
         , on_message_acked/3
+        , on_bridge_message_received/2
         ]).
 
 -export([ event_info/0
@@ -61,6 +63,12 @@
         ]).
 -endif.
 
+reload() ->
+    emqx_rule_registry:load_hooks_for_rule(emqx_rule_registry:get_rules()).
+
+load(<<"$bridges/", _ChannelId/binary>> = BridgeTopic) ->
+    emqx_hooks:put(BridgeTopic, {?MODULE, on_bridge_message_received,
+        [#{bridge_topic => BridgeTopic}]});
 load(Topic) ->
     HookPoint = event_name(Topic),
     emqx_hooks:put(HookPoint, {?MODULE, hook_fun(HookPoint), [[]]}).
@@ -77,6 +85,12 @@ unload(Topic) ->
 %%--------------------------------------------------------------------
 %% Callbacks
 %%--------------------------------------------------------------------
+on_bridge_message_received(Message, #{bridge_topic := BridgeTopic}) ->
+    case emqx_rule_registry:get_rules_for_topic(BridgeTopic) of
+        [] -> ok;
+        Rules -> emqx_rule_runtime:apply_rules(Rules, Message)
+    end.
+
 on_message_publish(Message = #message{topic = Topic}, _Env) ->
     case ignore_sys_message(Message) of
         true -> ok;
diff --git a/apps/emqx_rule_engine/src/emqx_rule_runtime.erl b/apps/emqx_rule_engine/src/emqx_rule_runtime.erl
index 9d8c9eece..a7be19b54 100644
--- a/apps/emqx_rule_engine/src/emqx_rule_runtime.erl
+++ b/apps/emqx_rule_engine/src/emqx_rule_runtime.erl
@@ -238,8 +238,11 @@ handle_output(OutId, Selected, Envs) ->
             ?LOG(warning, "Output to ~p failed, ~p", [OutId, {Err, Reason, ST}])
     end.
 
-do_handle_output(#{type := bridge, target := ChannelId}, _Selected, _Envs) ->
-    ?LOG(warning, "calling bridge from rules has not been implemented yet! ~p", [ChannelId]);
+do_handle_output(#{type := bridge, target := ChannelId}, Selected, _Envs) ->
+    ?LOG(debug, "output to bridge: ~p", [ChannelId]),
+    [Type, BridgeName | _] = string:split(ChannelId, ":", all),
+    ResId = emqx_bridge:resource_id(<<Type/binary, ":", BridgeName/binary>>),
+    emqx_resource:query(ResId, {send_to_remote, ChannelId, Selected});
 do_handle_output(#{type := func, target := Func} = Out, Selected, Envs) ->
     erlang:apply(Func, [Selected, Envs, maps:get(args, Out, #{})]);
 do_handle_output(#{type := builtin, target := Output} = Out, Selected, Envs)