diff --git a/apps/emqx_exhook/etc/emqx_exhook.conf b/apps/emqx_exhook/etc/emqx_exhook.conf
index f6f5213f7..de4096d45 100644
--- a/apps/emqx_exhook/etc/emqx_exhook.conf
+++ b/apps/emqx_exhook/etc/emqx_exhook.conf
@@ -2,8 +2,31 @@
 ## EMQ X Hooks
 ##====================================================================
 
+## The default value or action will be returned, while the request to
+## the gRPC server failed or no available grpc server running.
+##
+## Default: ignore
+## Value: ignore | deny
+#exhook.request_failed_action = ignore
+
+## The timeout to request grpc server
+##
+## Default: 5s
+## Value: Duration
+#exhook.request_timeout = 5s
+
+## Whether to automatically reconnect (initialize) the gRPC server
+##
+## When gRPC is not available, exhook tries to request the gRPC service at
+## that interval and reinitialize the list of mounted hooks.
+##
+## Default: false
+## Value: false | Duration
+#exhook.auto_reconnect = 60s
+
+
 ##--------------------------------------------------------------------
-## Server Address
+## The Hook callback servers
 
 ## The gRPC server url
 ##
diff --git a/apps/emqx_exhook/priv/emqx_exhook.schema b/apps/emqx_exhook/priv/emqx_exhook.schema
index e5481a3dd..8f1775767 100644
--- a/apps/emqx_exhook/priv/emqx_exhook.schema
+++ b/apps/emqx_exhook/priv/emqx_exhook.schema
@@ -1,5 +1,31 @@
 %%-*- mode: erlang -*-
 
+{mapping, "exhook.request_failed_action", "emqx_exhook.request_failed_action", [
+  {default, "ignore"},
+  {datatype, {enum, [ignore, deny]}}
+]}.
+
+{mapping, "exhook.request_timeout", "emqx_exhook.request_timeout", [
+  {default, "5s"},
+  {datatype, {duration, ms}}
+]}.
+
+{mapping, "exhook.auto_reconnect", "emqx_exhook.auto_reconnect", [
+  {default, "60s"},
+  {datatype, string}
+]}.
+
+{translation, "emqx_exhook.auto_reconnect", fun(Conf) ->
+  case cuttlefish:conf_get("exhook.auto_reconnect", Conf) of
+      "false" -> false;
+      Dur ->
+          case cuttlefish_duration:parse(Dur, ms) of
+              Ms when is_integer(Ms) -> Ms;
+              {error, Reason} -> error(Reason)
+          end
+  end
+end}.
+
 {mapping, "exhook.server.$name.url", "emqx_exhook.servers", [
   {datatype, string}
 ]}.
diff --git a/apps/emqx_exhook/src/emqx_exhook_app.erl b/apps/emqx_exhook/src/emqx_exhook_app.erl
index 2988be6d2..c1fcdc6ab 100644
--- a/apps/emqx_exhook/src/emqx_exhook_app.erl
+++ b/apps/emqx_exhook/src/emqx_exhook_app.erl
@@ -22,73 +22,23 @@
 
 -emqx_plugin(extension).
 
--define(CNTER, emqx_exhook_counter).
-
 -export([ start/2
         , stop/1
         , prep_stop/1
         ]).
 
-%% Internal export
--export([ load_server/2
-        , unload_server/1
-        , unload_exhooks/0
-        , init_hooks_cnter/0
-        ]).
-
 %%--------------------------------------------------------------------
 %% Application callbacks
 %%--------------------------------------------------------------------
 
 start(_StartType, _StartArgs) ->
     {ok, Sup} = emqx_exhook_sup:start_link(),
-
-    %% Init counter
-    init_hooks_cnter(),
-
-    %% Load all dirvers
-    load_all_servers(),
-
-    %% Register CLI
     emqx_ctl:register_command(exhook, {emqx_exhook_cli, cli}, []),
     {ok, Sup}.
 
 prep_stop(State) ->
     emqx_ctl:unregister_command(exhook),
-    _ = unload_exhooks(),
-    ok = unload_all_servers(),
     State.
 
 stop(_State) ->
     ok.
-
-%%--------------------------------------------------------------------
-%% Internal funcs
-%%--------------------------------------------------------------------
-
-load_all_servers() ->
-    lists:foreach(fun({Name, Options}) ->
-        load_server(Name, Options)
-    end, application:get_env(?APP, servers, [])).
-
-unload_all_servers() ->
-    emqx_exhook:disable_all().
-
-load_server(Name, Options) ->
-    emqx_exhook:enable(Name, Options).
-
-unload_server(Name) ->
-    emqx_exhook:disable(Name).
-
-unload_exhooks() ->
-    [emqx:unhook(Name, {M, F}) ||
-     {Name, {M, F, _A}} <- ?ENABLED_HOOKS].
-
-init_hooks_cnter() ->
-    try
-        _ = ets:new(?CNTER, [named_table, public]), ok
-    catch
-        error:badarg:_ ->
-            ok
-    end.
-
diff --git a/apps/emqx_exhook/src/emqx_exhook_mngr.erl b/apps/emqx_exhook/src/emqx_exhook_mngr.erl
new file mode 100644
index 000000000..8e3dfaf82
--- /dev/null
+++ b/apps/emqx_exhook/src/emqx_exhook_mngr.erl
@@ -0,0 +1,171 @@
+%%--------------------------------------------------------------------
+%% Copyright (c) 2021 EMQ Technologies Co., Ltd. All Rights Reserved.
+%%
+%% Licensed under the Apache License, Version 2.0 (the "License");
+%% you may not use this file except in compliance with the License.
+%% You may obtain a copy of the License at
+%%
+%%     http://www.apache.org/licenses/LICENSE-2.0
+%%
+%% Unless required by applicable law or agreed to in writing, software
+%% distributed under the License is distributed on an "AS IS" BASIS,
+%% WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
+%% See the License for the specific language governing permissions and
+%% limitations under the License.
+%%--------------------------------------------------------------------
+
+%% @doc Manage the server status and reload strategy
+-module(emqx_exhook_mngr).
+
+-behaviour(gen_server).
+
+-include("emqx_exhook.hrl").
+-include_lib("emqx/include/logger.hrl").
+
+%% APIs
+-export([start_link/2]).
+
+%% gen_server callbacks
+-export([ init/1
+        , handle_call/3
+        , handle_cast/2
+        , handle_info/2
+        , terminate/2
+        , code_change/3
+        ]).
+
+-record(state, {
+          %% Running servers
+          running :: map(),
+          %% Wait to reload servers
+          waiting :: map(),
+          %% Marked stopped servers
+          stopped :: map(),
+          %% Auto reconnect timer interval
+          auto_reconnect :: false | non_neg_integer(),
+          %% Timer references
+          trefs :: map()
+         }).
+
+-type servers() :: [{Name :: atom(), server_options()}].
+
+-type server_options() :: [ {scheme, http | https}
+                          | {host, string()}
+                          | {port, inet:port_number()}
+                          ].
+
+-define(CNTER, emqx_exhook_counter).
+
+%%--------------------------------------------------------------------
+%% APIs
+%%--------------------------------------------------------------------
+
+-spec start_link(servers(), false | non_neg_integer())
+    ->ignore
+     | {ok, pid()}
+     | {error, any()}.
+start_link(Servers, AutoReconnect) ->
+    gen_server:start_link(?MODULE, [Servers, AutoReconnect], []).
+
+%%--------------------------------------------------------------------
+%% gen_server callbacks
+%%--------------------------------------------------------------------
+
+init([Servers, AutoReconnect]) ->
+    %% XXX: Due to the ExHook Module in the enterprise,
+    %% this process may start multiple times and they will share this table
+    try
+        _ = ets:new(?CNTER, [named_table, public]), ok
+    catch
+        error:badarg:_ ->
+            ok
+    end,
+
+    %% Load the hook servers
+    {Waiting, Running} = load_all_servers(Servers),
+    {ok, ensure_reload_timer(
+           #state{waiting = Waiting,
+                  running = Running,
+                  stopped = #{},
+                  auto_reconnect = AutoReconnect,
+                  trefs = #{}
+                 }
+          )}.
+
+%% @private
+load_all_servers(Servers) ->
+    load_all_servers(Servers, #{}, #{}).
+load_all_servers([], Waiting, Running) ->
+    {Waiting, Running};
+load_all_servers([{Name, Options}|More], Waiting, Running) ->
+    {NWaiting, NRunning} = case emqx_exhook:enable(Name, Options) of
+        ok ->
+            {Waiting, Running#{Name => Options}};
+        {error, _} ->
+            {Waiting#{Name => Options}, Running}
+    end,
+    load_all_servers(More, NWaiting, NRunning).
+
+handle_call(_Request, _From, State) ->
+    Reply = ok,
+    {reply, Reply, State}.
+
+handle_cast(_Msg, State) ->
+    {noreply, State}.
+
+handle_info({timeout, _Ref, {reload, Name}},
+            State0 = #state{waiting = Waiting,
+                            running = Running,
+                            trefs = TRefs}) ->
+    State = State0#state{trefs = maps:remove(Name, TRefs)},
+    case maps:get(Name, Waiting, undefined) of
+        undefined ->
+            {noreply, State};
+        Options ->
+            case emqx_exhook:enable(Name, Options) of
+                ok ->
+                    ?LOG(warning, "Reconnect to exhook callback server "
+                                  "\"~s\" successfully!", [Name]),
+                    {noreply, State#state{
+                                running = maps:put(Name, Options, Running),
+                                waiting = maps:remove(Name, Waiting)}
+                    };
+                {error, _} ->
+                    {noreply, ensure_reload_timer(State)}
+            end
+    end;
+
+handle_info(_Info, State) ->
+    {noreply, State}.
+
+terminate(_Reason, _State) ->
+    _ = emqx_exhook:disable_all(),
+    _ = unload_exhooks(),
+    ok.
+
+code_change(_OldVsn, State, _Extra) ->
+    {ok, State}.
+
+%%--------------------------------------------------------------------
+%% Internal funcs
+%%--------------------------------------------------------------------
+
+unload_exhooks() ->
+    [emqx:unhook(Name, {M, F}) ||
+     {Name, {M, F, _A}} <- ?ENABLED_HOOKS].
+
+ensure_reload_timer(State = #state{auto_reconnect = false}) ->
+    State;
+ensure_reload_timer(State = #state{waiting = Waiting,
+                                   trefs = TRefs,
+                                   auto_reconnect = Intv}) ->
+    NRefs = maps:fold(fun(Name, _, AccIn) ->
+        case maps:get(Name, AccIn, undefined) of
+            undefined ->
+                Ref = erlang:start_timer(Intv, self(), {reload, Name}),
+                AccIn#{Name => Ref};
+            _HasRef ->
+                AccIn
+        end
+    end, TRefs, Waiting),
+    State#state{trefs = NRefs}.
diff --git a/apps/emqx_exhook/src/emqx_exhook_sup.erl b/apps/emqx_exhook/src/emqx_exhook_sup.erl
index c3ca811bd..96509181a 100644
--- a/apps/emqx_exhook/src/emqx_exhook_sup.erl
+++ b/apps/emqx_exhook/src/emqx_exhook_sup.erl
@@ -26,6 +26,13 @@
         , stop_grpc_client_channel/1
         ]).
 
+-define(CHILD(Mod, Type, Args),
+            #{ id => Mod
+             , start => {Mod, start_link, Args}
+             , type => Type
+             }
+       ).
+
 %%--------------------------------------------------------------------
 %%  Supervisor APIs & Callbacks
 %%--------------------------------------------------------------------
@@ -34,7 +41,14 @@ start_link() ->
     supervisor:start_link({local, ?MODULE}, ?MODULE, []).
 
 init([]) ->
-    {ok, {{one_for_one, 10, 100}, []}}.
+    Mngr = ?CHILD(emqx_exhook_mngr, worker, [servers(), auto_reconnect()]),
+    {ok, {{one_for_one, 10, 100}, [Mngr]}}.
+
+servers() ->
+    application:get_env(emqx_exhook, servers, []).
+
+auto_reconnect() ->
+    application:get_env(emqx_exhook, auto_reconnect, 60000).
 
 %%--------------------------------------------------------------------
 %% APIs