diff --git a/apps/emqx_bridge_iotdb/src/emqx_bridge_iotdb_impl.erl b/apps/emqx_bridge_iotdb/src/emqx_bridge_iotdb_impl.erl
index 667266c82..289b8f027 100644
--- a/apps/emqx_bridge_iotdb/src/emqx_bridge_iotdb_impl.erl
+++ b/apps/emqx_bridge_iotdb/src/emqx_bridge_iotdb_impl.erl
@@ -192,7 +192,7 @@ preproc_data(
             ),
             measurement => emqx_plugin_libs_rule:preproc_tmpl(Measurement),
             data_type => DataType,
-            value => emqx_plugin_libs_rule:preproc_tmpl(Value)
+            value => maybe_preproc_tmpl(Value)
         }
         | Acc
     ];
@@ -207,6 +207,11 @@ preproc_data(_NoMatch, Acc) ->
     ),
     Acc.
 
+maybe_preproc_tmpl(Value) when is_binary(Value) ->
+    emqx_plugin_libs_rule:preproc_tmpl(Value);
+maybe_preproc_tmpl(Value) ->
+    Value.
+
 proc_data(PreProcessedData, Msg) ->
     NowNS = erlang:system_time(nanosecond),
     Nows = #{
diff --git a/apps/emqx_bridge_iotdb/test/emqx_bridge_iotdb_impl_SUITE.erl b/apps/emqx_bridge_iotdb/test/emqx_bridge_iotdb_impl_SUITE.erl
index 5062fb6b9..65bb977d1 100644
--- a/apps/emqx_bridge_iotdb/test/emqx_bridge_iotdb_impl_SUITE.erl
+++ b/apps/emqx_bridge_iotdb/test/emqx_bridge_iotdb_impl_SUITE.erl
@@ -140,13 +140,16 @@ make_iotdb_payload(DeviceId) ->
 
 make_iotdb_payload(DeviceId, Measurement, Type, Value) ->
     #{
-        measurement => Measurement,
-        data_type => Type,
-        value => Value,
+        measurement => s_to_b(Measurement),
+        data_type => s_to_b(Type),
+        value => s_to_b(Value),
         device_id => DeviceId,
         is_aligned => false
     }.
 
+s_to_b(S) when is_list(S) -> list_to_binary(S);
+s_to_b(V) -> V.
+
 make_message_fun(Topic, Payload) ->
     fun() ->
         MsgId = erlang:unique_integer([positive]),
@@ -169,7 +172,7 @@ iotdb_device(Config) ->
 
 t_sync_query_simple(Config) ->
     DeviceId = iotdb_device(Config),
-    Payload = make_iotdb_payload(DeviceId, "temp", <<"INT32">>, "36"),
+    Payload = make_iotdb_payload(DeviceId, "temp", "INT32", "36"),
     MakeMessageFun = make_message_fun(DeviceId, Payload),
     IsSuccessCheck =
         fun(Result) ->
@@ -179,7 +182,7 @@ t_sync_query_simple(Config) ->
 
 t_async_query(Config) ->
     DeviceId = iotdb_device(Config),
-    Payload = make_iotdb_payload(DeviceId, "temp", <<"INT32">>, "36"),
+    Payload = make_iotdb_payload(DeviceId, "temp", "INT32", "36"),
     MakeMessageFun = make_message_fun(DeviceId, Payload),
     IsSuccessCheck =
         fun(Result) ->
@@ -192,22 +195,39 @@ t_async_query(Config) ->
 t_sync_query_aggregated(Config) ->
     DeviceId = iotdb_device(Config),
     Payload = [
-        make_iotdb_payload(DeviceId, "temp", <<"INT32">>, "36"),
-        (make_iotdb_payload(DeviceId, "temp", <<"INT32">>, "37"))#{timestamp => <<"now_us">>},
-        (make_iotdb_payload(DeviceId, "temp", <<"INT32">>, "38"))#{timestamp => <<"now_ns">>},
-        (make_iotdb_payload(DeviceId, "temp", <<"INT32">>, "38"))#{
+        make_iotdb_payload(DeviceId, "temp", "INT32", "36"),
+        make_iotdb_payload(DeviceId, "temp", "INT32", 36),
+        make_iotdb_payload(DeviceId, "temp", "INT32", 36.7),
+        (make_iotdb_payload(DeviceId, "temp", "INT32", "37"))#{timestamp => <<"now_us">>},
+        (make_iotdb_payload(DeviceId, "temp", "INT32", "38"))#{timestamp => <<"now_ns">>},
+        (make_iotdb_payload(DeviceId, "temp", "INT32", "38"))#{
             timestamp => <<"1685112026296">>
         },
-        make_iotdb_payload(DeviceId, "charged", <<"BOOLEAN">>, "1"),
-        make_iotdb_payload(DeviceId, "stoked", <<"BOOLEAN">>, "true"),
-        make_iotdb_payload(DeviceId, "enriched", <<"BOOLEAN">>, <<"TRUE">>),
-        make_iotdb_payload(DeviceId, "gutted", <<"BOOLEAN">>, <<"True">>),
-        make_iotdb_payload(DeviceId, "drained", <<"BOOLEAN">>, "0"),
-        make_iotdb_payload(DeviceId, "dazzled", <<"BOOLEAN">>, "false"),
-        make_iotdb_payload(DeviceId, "unplugged", <<"BOOLEAN">>, <<"FALSE">>),
-        make_iotdb_payload(DeviceId, "unraveled", <<"BOOLEAN">>, <<"False">>),
-        make_iotdb_payload(DeviceId, "weight", <<"FLOAT">>, "87.3"),
-        make_iotdb_payload(DeviceId, "foo", <<"TEXT">>, <<"bar">>)
+        make_iotdb_payload(DeviceId, "temp", "INT64", "36"),
+        make_iotdb_payload(DeviceId, "temp", "INT64", 36),
+        make_iotdb_payload(DeviceId, "temp", "INT64", 36.7),
+        (make_iotdb_payload(DeviceId, "temp", "INT64", "37"))#{timestamp => <<"now_us">>},
+        (make_iotdb_payload(DeviceId, "temp", "INT64", "38"))#{timestamp => <<"now_ns">>},
+        (make_iotdb_payload(DeviceId, "temp", "INT64", "38"))#{
+            timestamp => <<"1685112026296">>
+        },
+        make_iotdb_payload(DeviceId, "charged", "BOOLEAN", "1"),
+        make_iotdb_payload(DeviceId, "floated", "BOOLEAN", 1),
+        make_iotdb_payload(DeviceId, "started", "BOOLEAN", true),
+        make_iotdb_payload(DeviceId, "stoked", "BOOLEAN", "true"),
+        make_iotdb_payload(DeviceId, "enriched", "BOOLEAN", "TRUE"),
+        make_iotdb_payload(DeviceId, "gutted", "BOOLEAN", "True"),
+        make_iotdb_payload(DeviceId, "drained", "BOOLEAN", "0"),
+        make_iotdb_payload(DeviceId, "floated", "BOOLEAN", 0),
+        make_iotdb_payload(DeviceId, "uncharted", "BOOLEAN", false),
+        make_iotdb_payload(DeviceId, "dazzled", "BOOLEAN", "false"),
+        make_iotdb_payload(DeviceId, "unplugged", "BOOLEAN", "FALSE"),
+        make_iotdb_payload(DeviceId, "unraveled", "BOOLEAN", "False"),
+        make_iotdb_payload(DeviceId, "undecided", "BOOLEAN", undefined),
+        make_iotdb_payload(DeviceId, "weight", "FLOAT", "87.3"),
+        make_iotdb_payload(DeviceId, "weight", "FLOAT", 87.3),
+        make_iotdb_payload(DeviceId, "weight", "FLOAT", 87),
+        make_iotdb_payload(DeviceId, "foo", "TEXT", "bar")
     ],
     MakeMessageFun = make_message_fun(DeviceId, Payload),
     IsSuccessCheck =
@@ -218,7 +238,7 @@ t_sync_query_aggregated(Config) ->
 
 t_sync_query_fail(Config) ->
     DeviceId = iotdb_device(Config),
-    Payload = make_iotdb_payload(DeviceId, "temp", <<"INT32">>, "Anton"),
+    Payload = make_iotdb_payload(DeviceId, "temp", "INT32", "Anton"),
     MakeMessageFun = make_message_fun(DeviceId, Payload),
     IsSuccessCheck =
         fun(Result) ->